In order to re-establish Nintendo's trusted brand in the youth market, Nintendo has recently carried out the brand promotion activities for the first time in ten years. Hey Women! How Can You Resist the Enticement of Precious Acekard 2i AK2i Multimedia SDHC TF Cart for DSi/NDSi/DS Lite Nintendo launched a massive advertising campaign based on magazines and take "Who are you" as its theme. Through video games, all kinds of ads a clear message of the game. Nintendo could make the game players try various imaginative roles and experience the colorful emotion and personalities of the characters.Fashion News: Acekard 2i AK2i Multimedia SDHC are in the Leading Place of the World
At the initial stage of the event, Nintendo put a lot of advertisements with considerable impact, embedding the game characters into the well-known photographs and images. 5 Fabulous Tricks for For example, Nintendo stick his most famous game characters "Mario0" in the Berlin wall, and the face of Yoshi on the face of Kiss leading singer and bassist Gene.Simmons. At present, the advertisement has entered into the second phase, the new game product was introduced with the dame theme and form, and it enhanced the brand positioning of Nintendo [create the innovation of popular culture."
The advertising campaign including film advertising, transport advertising, and selling point of advertising, but the core communications carriers of the overall activities is youth magazine. This is dertermined by the target audience of this activity. The youth imperceptibly affect the content and style of youth magnizines and the maganizines affect their "persuit" and "personality" at the same time. These magazines can target audience's inner world, if all these advantages magazine will jointly produce better results. In addition, it has also selected a number of avant-garde magazines. Their role is not to reach the existing customers, but to reach into the "influence center" of the other types of consumers.By doing that, you can make more people like Nintendo, so as to further promote the brand-building.
This campaign have arisen huge echo. With continuous introduction of new games, the goal audiences are in high spirits. Shortly after activities began, children have began the spontaneously creative activities. They affixed different characters on stars or historical figures` heads. Then paste the composite image on the message board of the network where Nintendo's game hero "Mario" boarding the Berlin Wall.
For example, the scene that Jack bend to Ross in the movie "Titanic" was changed into Mario and Brigitte princess's face by the kids. The staffes believed that the spontaneous creation of kids is a recognition of their work, which also proved the success of the activity. It is said that the ROI of the event is very high, and the rapid growth of sales completely contrary to manufacturer's expectations.
Gaining a huge response with not too much money put into the advertisement, Nintendo has set an example of successful magazine marketing.
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